Hey there, I'm Lydia Hoopingarner!
I’m a multidisciplinary designer who loves working across brand, product, and marketing to turn ambitious ideas into something real.
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Lumafield
Design Lead — Product Design, Experiential Design, UI/UX Design, Design System Creation and Management, Brand Design, and more.
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Freeflow
Co-Founder — Digital and Print Advertising, UI/UX, Outreach, Product Management, Company Operations
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Discover Financial Services
Senior Art Director — UI/UX Design, Digital and Print Advertising, Design System Management
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Adobe Spark
Graphic Designer — UI/UX Design, Digital Advertising, Machine Learning Systems, SEO strategy
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Quaker Oats
Freelance Designer — Print Advertising, Brand Design, Experiential Marketing
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Outside Lands
Creative — Print and Digital Advertising, Brand Design, Experiential Marketing
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Northwestern Medicine
Creative — Print Advertising, Brand Design, Experiential Marketing, 3D Renderings, Videography
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The Walking Dead Wine
Creative — Print Advertising, Brand Design, Experiential Marketing, Augmented Reality
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Auto Activations
Creative — Print and Digital Advertising, Brand Design, Experiential Marketing
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Illinois Leadership Center
Creative Director — Print and Digital Advertising, Experiential Marketing, Product Management, Brand Development
About me
My name is Lydia Hoopingarner! I was born and raised in Evanston, IL, bopped all around the US, and have planted roots in San Francisco, CA.
I am a multidisciplinary designer who loves to explore new cities, play rec league soccer, read, cook and bake, and watch the occasional reality TV show. ¯\_(ツ)_/¯
In my career, I have worked in traditional advertising, experiential marketing, digital advertising, and product design. My career experimentation has led me to believe that being a great designer means being adaptable and inquisitive - to never stop learning!
Experiences & Education
For full resume, click here.
Lumafield
March 2024 - Present
Freelance Designer
May 2016 - Present
Freeflow
Oct 2021 - November 2023
FCB Chicago
Nov 2019 - Nov 2021
Adobe
Oct 2018 - Oct 2019
Staffing Industry Analysts
Sep 2018 - Oct 2018
Synergy Marketing Partners
May 2018 - Sep 2018
Illinois Leadership® Center
May 2016 - May 2018
All Terrain Experiential Marketing Agency
Jun 2017 - Aug 2017
Jun 2016 - Aug 2016
University of Illinois at Urbana-Champaign
Aug 2014 - May 2018
BFA Graphic Design & Informatics Minor
