Lumafield
Lumafield’s software and hardware give manufacturers and designers unprecedented visibility inside their products, making defects easy to identify.
Lumafield is a fast-growing startup, and as one of two designers I have a high level of ownership and autonomy in my work. The environment moves quickly, projects often start in gray areas, and priorities evolve fast. I’m trusted to take loosely defined problems, work resourcefully within constraints, and shape them into clear, thoughtful solutions that move the company forward.
In practice, that means I design across product, marketing, sales, and internal initiatives. More details on these different facets of design at Lumafield outlined below.
🏆 I joined Lumafield as a Senior Designer I and was promoted to Senior Designer II after my first year, reflecting my growing scope and impact on the team.
Responsibilities
Product
Led end-to-end product design across cloud and on-machine experiences, shaping how users interact with our software ecosystem.
- UI design for Voyager (cloud) and on-machine interfaces.
- Built new tools (animation, onboarding, access flows).
- Managed scalable UI libraries in Figma.
- Partnered with product, engineering, and stakeholders on user-driven roadmaps.
-Tested and iterated on new tools and workflows.
- Localization and support documentation.
Marketing
Led design across digital, print, and experiential marketing campaigns including but not limited to:
- Tradeshow and event activations designs.
- Large-scale signage and billboards (print and digital).
- Social ads and email campaigns.
- Case studies, one-pagers, and printed reports.
- Asset localization and fast-turn misc projects.
- Templates for marketing teams to be able to quickly generate assets.
- Create, manage, and enforce brand standards.
Sales
Enabled sales with clear, compelling storytelling materials that were always up-to-date. Materials included:
- Training and sales decks.
- Internal tools (interactive maps, pricing calculators).
Internal
Contributed to internal culture, alignment, and growth through design!
- Designed office environments including directional signage, paint palettes, artwork, and murals.
- Promoted company pride through designing fun swag.
- Designed pitch decks and fundraising decks.
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