Lumafield
Lumafield’s software and hardware give manufacturers and designers unprecedented visibility inside their products, making defects easy to identify.
Lumafield is a fast-growing startup, and as one of two designers I have a high level of ownership and autonomy in my work. The environment moves quickly, projects often start in gray areas, and priorities evolve fast. I’m trusted to take loosely defined problems, work resourcefully within constraints, and shape them into clear, thoughtful solutions that move the company forward. I also use AI intentionally where it adds value, whether to explore and research, or streamline repetitive tasks, while relying on design judgment, user needs, and collaboration to guide the decisions that matter.
In practice, that means I design across product, marketing, sales, and internal initiatives. More details on these different facets of design at Lumafield outlined below.
🏆 I joined Lumafield as a Senior Designer I was promoted to Senior Designer II and again to Design lead within two years of employment, reflecting my growing scope and impact on the team.
Responsibilities
Product
Led end-to-end product design across cloud and on-machine experiences, shaping how users interact with our hardware and software.
- Built new tools into Voyager (animation, onboarding, access flows).
- Managed scalable UI libraries in Figma.
- Collaborated with product, engineering, and company stakeholders on roadmaps.
- Localization and support documentation.
- Labels for various machines (for regulatory and UX purposes).
Marketing
Led design across digital, print, and experiential marketing campaigns including but not limited to:
- Trade show and event activation designs.
- Large-scale signage and billboards (print and digital).
- Social ads and email campaigns.
- Case studies, one-pagers, and printed reports.
- Templates for marketing teams to be able to quickly generate assets.
- Create, manage, and enforce brand standards.
Sales
Enabled sales with clear, compelling storytelling materials that were always up-to-date. Materials included:
- Training and sales decks.
- Internal tools (interactive maps, pricing calculators, micro-site generators).
- Templates and AI tools for easier presentation creation.
Internal
Contributed to internal culture, alignment, and growth through design!
- Designed office environments including directional signage, paint palettes, artwork, and murals.
- Promoted company pride through creating a swag program.
- Designed pitch decks and fundraising decks.
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